Connect Ad Account to Pixel: A Step-by-Step Guide
Connecting an ad account to your Meta (Previously Facebook) Pixel is required to launch ad campaigns that optimize for certain events. By linking an ad account to your Pixel, you unlock the ability to launch all ad campaigns with advanced objectives (Leads, Sales).
Additionally, you can use the Pixel to track website visitor activities and collect key data that can be used to improve the performance of your campaigns. This data can be used to create more targeted ads, as well as adjust ad campaigns to target the right audience and measure the success of those campaigns.
Finally, connecting an ad account to your Pixel also allows you to create custom audiences, which can be used to create even more targeted campaigns. This can help ensure that your ads reach the people most likely to engage with them.
Note: If your Pixel is not assigned to any ad account connected to Easy Ads for Facebook, you won't be able to view it in the General Settings step of Ad Sets.
Before getting started, please make sure that you have created a Meta Pixel, installed it on your store, and configured web events.
Related: How to set up Facebook Pixel on Shopify in 3 steps.
How do I connect an ad account to a pixel?
Connecting an ad account to a pixel is a straightforward process.
Here's a quick video tutorial to help you connect your ad account to your Pixel in under a minute:
If you prefer to read, and you have already created and installed a Facebook Pixel on your website, and you want to connect your Pixel to an ad account you use with Easy Ads for Facebook, please follow these steps:
Go to Business Settings in Business Manager.
On the sidebar menu, click on the Data Sources drop-down then select Pixels.
- Find the Pixel you want to assign to an ad account using the search bar or Pixels column.
Make sure your Facebook profile you’re connected with has the Manage Pixel permission in this Pixel. If this is not done yet, you can click on Add People and grant the Manage Pixel permission to the profile in question Make sure to grant them the Manage Pixel Permission.
Click on Connected Assets tab.
- Click Add Assets.
- Select the ad account you want to assign your Facebook Pixel to. Click Add then Done.
Note: You can assign one Pixel to multiple ad accounts.
Click on the Connected Assets tab to verify if the Pixel is successfully assigned to the ad account.
Now that you have connected your ad account to your Pixel, you can start launching campaigns with advanced objectives.
Connecting an ad account to your Pixel also allows you to create custom audiences, which can be used to create even more targeted campaigns. This can help ensure that your ads reach the people most likely to engage with them. The data gathered from the Pixel can also be used to better understand customer behavior and gain insights into what works and what doesn't when it comes to your marketing efforts. With the right data, you can make more informed decisions when running campaigns and create more effective ads.
If you face an error while trying to assign your ad account to your Pixel, please reach out to our support team and share a screenshot of the error you're facing.
In conclusion, connecting an ad account to a Facebook Pixel is a simple process that can help you get the most out of your Facebook ad campaigns. Having this data can help you target the right audience, optimize your campaigns, and measure the success of your advertising efforts. By taking two minutes of your time to connect your ad account to your Pixel, you'll be able to launch your ad campaigns on all Meta platforms. With the right data and insights, you can make more informed decisions and reach the people most likely to engage with your ads.
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