Facebook Ads Issues: Troubleshooting 24 Popular Problems
Facebook Ads issues are a source of frustration for many business owners.
There are many reasons why you may be facing problems with your Facebook ads; ad relevance, ad placements, target audience, Business Manager Setup, etc.
While there are many guides and videos online that help you troubleshoot these issues on your own, it can be difficult to tackle your Facebook ads issues alone.
Facebook Ads have become an increasingly important part of marketing strategy for businesses around the world. While some have been able to take advantage of the platform, there can often be issues that arise when attempting to run a successful ad campaign.
We asked the Terkel.io community this question:
'What is one major issue you or your company is currently facing with Facebook ads?'
In this blog post, we'll go through their answers and highlight the 24 most common issues companies are facing when it comes to Facebook Ads, and how they can be addressed. From difficulty targeting interested users to reporting limitations, many potential obstacles can impede progress. Let's fix these issues!
1. Facebook Rep Switching
We have been running ads on Facebook for over 10 years now. When Facebook was at its peak, you couldn't get any support at all; now we get a new rep every month.
We would sometimes get a rep that is very knowledgeable and would have some great insights that would help. Then, the next month, you would get a call from someone else who is your new rep. They would not be familiar with your ads or business and would have to start over.
A few months ago, we got a fantastic rep and asked if they could be our rep from now on, and they said that isn't how it works and we would get a new one. This makes little sense and is a real pain in how Facebook does business. We don't even take calls from Facebook reps any longer because it has just become a waste of our time.
Evan McCarthy, President and CEO, Sporting Smiles
On the other hand, some business owners find Meta's approach to providing support annoying.
2. Relentless Calling from Reps
This may be a bit of a curveball for an answer, but I can't get Facebook Marketing Members to stop calling my phone. We've optimized our Facebook ads about six months ago and they are running great. Money has been saved and new funnels have been created where we have been seeing tons of conversions for a cheap price. That part, I'm happy about. But a major challenge I'm facing is the relentless calling from Facebook Marketing 'experts' that work for Facebook who want to go over your Ads Manager with you.
The problem with this is that the account managers change every few months, so you're constantly being rotated through different reps. It's a frustrating process because you can't build a trusting relationship with them. I've stopped accepting calls from Facebook, but they continue to call my cell phone once a week, sometimes as early as 7 AM. It's very annoying, and I've been quite frank about being put on the do-not-call list. We're fine running the ads without their input.
Seth Newman, Director, SportingSmiles
As a Badged Meta Ad Technology partner, we understand the frustration of having your representative change as we've experienced it firsthand. Unfortunately, Meta does not show any signs of changing their process of assigning reps to accounts, or a way to opt out of getting Meta representative calls. The best you can do right now is to actively avoid their calls (if you wish to no longer receive their calls) and hope that Meta can figure out a better way of assigning their representatives to businesses.
3. Getting Questions Answered
The major issue I'm facing right now with Facebook ads is the lack of transparency. It's nearly impossible to get an answer when questions arise. Facebook likes to hide behind a lot of jargon and corporate speak. I've been using Facebook ads for over a year and a half now, and I've never had this many issues arise as I have in the last month. It's incredibly frustrating to invest in something that you think you have a firm grasp on, only to have the rules change.
Matthew Ramirez, CEO, Rephrasely
We'll be more than happy to answer any questions you have regarding Facebook or Instagram ads! Simply reach out to us via our contact form with your inquiry and we'll do our best to answer you as fast as possible. And no, you don't need to be a Scalify or Easy Ads for Facebook subscriber to get your question answered.
4. Apple's ATT Is Killing Conversion Rates
Since Apple's rollout of its new privacy settings last year, our conversion rates on Facebook ads have been in the toilet. For those who don't know, the new App Tracking Transparency (ATT) feature allows users on the iPhone to opt out of being tracked by Facebook and other social companies, thus limiting their opportunity to target them with personalized ads on mobile.
This has crushed our conversion rates, as ads are less targeted, and we get weaker quality traffic. You would think that Facebook ad prices would have gone down correspondingly, but they haven't. So we're now paying the same, but for weaker traffic. We've started moving ad dollars away from Facebook to other platforms, like TikTok.
John Ross, CEO, Test Prep Insight
Similarly, Steve Rose is also feeling the effects of Apple's App Tracking Transparency (ATT) update.
5. Data Discrepancies
One major issue that my company is currently facing with Facebook ads is the accuracy of data. We have experienced discrepancies between our analytics provider and Facebook in terms of impressions, clicks, conversions, etc. This makes it difficult to calculate ROI, which directly impacts our advertising budget.
We have also found discrepancies in data when comparing the different targeting options offered by Facebook. As a result, we have had to manually review and adjust our ad campaigns to ensure that we are getting accurate performance data.
Steve Rose, CEO, Money Transfers
Indeed, Apple's ATT (App Tracking Transparency) feature has severely impacted conversion rates in most industries. The difference between running Facebook ads in 2015 and running ads now is like night and day.
However, I'm wondering if you have taken the necessary measures to update your Business Manager for iOS 14.5 devices.
In case you're not familiar with this, To target iOS devices, you have to verify your domain on Meta and set up Aggregated Event Measurement.
Aggregated Event Measurement (AEM) is a protocol introduced by Meta that enables advertisers like you to collect data from iOS users' activity on a website or app. Despite its limitation to 8 web events/custom conversions, setting up Aggregated Event Measurement (AEM) will enable you to target iOS users.
Related: Aggregated Event Measurement Ultimate Guide.
6. Cost of Ads
The biggest challenge for e-commerce leaders is how expensive Facebook and Instagram ads are. Facebook and Instagram continue to increase their ad prices because they can. If you're an e-commerce leader and you're not advertising on Facebook or Instagram, you're missing out on a huge opportunity. But the cost of ads on these platforms is a major issue. Facebook and Instagram ads are worth it if you're trying to grow your business, but it's hard to justify the high cost if you're not seeing results.
Matthew Ramirez, CEO, Rephrasely
7. Budget Management
One major issue that my company is currently facing with Facebook ads relates to budget management. We're trying to set up campaigns with a limited budget, but it's difficult to accurately predict the cost per click for certain ad sets within our campaigns.
On top of that, we're not sure when our budgets will be exhausted and how long each campaign should last. As a result, our campaigns have been overspending, and we're not sure how to adjust our budgeting strategy to optimize performance.
We've also noticed that our ad targeting has become less effective recently, leading us to believe that changes need to be made for us to reach the right audience with the right message.
Amira Irfan, Founder, and CEO, A Self Guru
One way to tackle the high cost of Facebook and Instagram ads is to focus on optimizing your campaigns. This includes setting up detailed targeting, split testing your ads, monitoring the performance of your campaigns, and continuously optimizing them. With well-optimized campaigns, you can reach the right audience at the lowest cost possible.
Additionally, you should also focus on creating high-quality ads with compelling content and visuals. This will help your ads to stand out from the competition, leading to higher engagement rates and better results. Finally, you should use automated bidding strategies to help you get the most out of your budget. Automated bidding strategies can help you optimize your campaigns for the best results, while still keeping costs under control.
8. Staying Ahead of the Competition
One of the biggest challenges I'm currently facing with Facebook and Instagram ads is trying to stay ahead of the competition. With so many companies vying for attention on these two platforms, it can be quite difficult to differentiate oneself from the rest. I've been working hard to come up with creative approaches that will help me stand out from other brands while still remaining true to my brand identity and values.
My strategy has involved utilizing new ad formats such as stories and carousels; creating customized campaigns based on user behavior; focusing heavily on audience targeting; employing A/B testing techniques; and leveraging social influencers who can reach larger audiences than traditional advertising methods. Of course, this isn't a foolproof plan-the landscape changes rapidly in today's digital age, which means there are no guarantees that what worked yesterday will work tomorrow.
Jamie Irwin, Head of Marketing, Privasee
Well done! You're already taking the necessary measures to improve your ad performance.
If you’re a business trying to use Facebook Ads to reach your target audience, you’re likely feeling the pressure of trying to stay ahead of the competition. Many companies are bidding for the same web traffic, and it can be hard to get your message out there.
Fortunately, there are a few things you can do to stand out from the crowd and increase your chances of success with Facebook Ads.
- Write clear—not clever—copy. Leave creative, witty ideas for your organic social media posts.
- Create Unique Ads. It’s important to make sure your ads stand out from the competition. Use strong video hooks to keep your audience from swiping past your ad. Additionally, make sure to include a clear call to action so people know exactly what they should do after they view your ad.
- Utilize A/B Testing. A/B testing allows you to compare two versions of your ad to see which one performs better. This can help you to optimize your ads and make sure you’re getting the most out of your budget.
By following these tips, you’ll be able to make the most of your Facebook Ads and stand out from the competition.
9. Ad Fatigue
Ad fatigue when using Facebook ads was a major issue we were facing over a year ago. Ad fatigue occurs when an ad is shown too many times to the same audience, making it less effective.
Our limited advertising budget made it difficult to consistently create, test, and publish new ads, resulting in the overuse of specific ads. Our click-through rates declined and so did our conversion rates. We overcame this issue by regularly changing the different creative elements in our ads, including copy, color schemes, and images, to keep each ad fresh and engaging.
This strategy has allowed us to keep our ad spending low while improving the engagement and conversion rates of our Facebook ads.
Joe Flanagan, Founder, 90s Fashion World
You're already fighting ad fatigue like a champ!
If you’re looking to overcome ad fatigue on a limited budget, the key is to regularly change the different elements of your ads. This includes revising the ad copy, experimenting with different color schemes, and using fresh, engaging images. This will help ensure that your ads remain engaging and unique.
Additionally, you should take advantage of A/B testing to optimize your ads and get the most out of your budget. This will help you determine which ads are performing better than others and make any necessary adjustments accordingly. Lastly, make sure to include a clear call-to-action in your ads so that viewers know what to do after viewing your ad. By following these tips, you should be able to overcome ad fatigue on a limited budget.
10. High Reach and Low Engagement Rate
Currently, I'm facing a challenge where my ads reach a large audience, but the engagement rate is much lower than it should be. I'm constantly working on analyzing the ads' performance and making adjustments to overcome this problem, but the click rate is pretty much nonexistent.
I believe the root cause of this issue is the limited ad targeting options on Facebook. They are based on self-reported information, which may not always be accurate, resulting in ads that do not reach the intended audience effectively.
Natalia Brzezinska, Marketing and Outreach Manager, PhotoAiD
If your CTR (Click-Through-Rate) is below 1% and CPC (Cost-Per-Click) is high, this means 2 things:
- You're not targeting the right audience for your niche.
- Your ads are not grabbing the attention of your audience.
To fix these issues, you must target the people that are most likely to be interested in what you have to offer. Additionally, opting for video ads instead of image ads can improve your CTR. Finally, you may want to re-write your ad copy to highlight your product's benefits and answer objections before they arise.
- Facebook & Instagram Ads Marketing 101 Free Crash Course.
- How to Write Facebook Ads Copy That Sells [Complete Copywriting Frawework].
11. Low Conversion Compared to Previous Months
We are currently experiencing low conversions with Facebook ads compared to previous months. I think this is likely because people are becoming increasingly immune to traditional Facebook ads, as it exposes them to many ads daily, so they are wary of any sales push and tune away from it.
To combat this issue, we've been experimenting with different types of creative and messaging to try to engage users more effectively and make our ads stand out. Also, we're moving heavily toward retargeting and remarketing to reach users who have previously engaged with our website, as this can be a highly effective way to re-engage users and increase the likelihood of conversion.
Arkadiusz Terpilowski, Head of Growth and Co-Founder, Primetric
The majority of Facebook and Instagram ad users are indeed immune to the traditional ad that used to perform great in 2015. But that doesn't mean you can still leverage the abundance of data Meta tracks to your advantage.
In addition to experimenting with different Facebook creatives, steering away from overly saturated markets (US; UK, Canada) and delivering your ads to untapped audiences can help you get conversions at a low cost per result.
12. Ads Declining in Effectiveness
One major issue many businesses and companies are currently facing with Facebook ads is their declining effectiveness. Facebook's algorithm has become increasingly challenging to keep up with, and organic reach has drastically reduced on newsfeeds, which makes it difficult to gain traction through unpaid posts.
This is a relatively common issue across all platforms, but one uncommon problem being faced by some companies is the increase in click fraud they're getting on their ads. Click fraud occurs when someone maliciously clicks an ad multiple times, using up the budget without leading to any conversions. Companies often have no way of identifying these types of fraudulent activities and, therefore, have difficulty stopping them from happening.
Michael Alexis, CEO, tiny campfire
Benjamin Okyere, also suffering from bot traffic, shares his experience.
13. Fake and Bots Accounts
One of the major issues we are facing with Facebook Ads today lies in fake and inactive accounts. Due to fake accounts, a large part of click-throughs and impressions may originate from fake users or bots, making it hard to measure the actual ROI on the campaigns.
Moreover, fake accounts tend to create a negative user experience, as they can leave fake comments which include spam links which can damage the reputation of our client's social media presence. Additionally, fake accounts create an inaccurate representation of engagement rate if they are artificially inflating engagements like likes, etc., by targeting our ads.
Benjamin Okyere, Data Engineer, Stress Reliever
While some brands excel in driving sales using organic reach, it's not the case for everyone, especially if you're looking to get results fast.
Unless you're a famous page or influencer, Including Facebook/Instagram organic reach in your marketing strategy is the last thing you want to do.
Transitioning from image ads to video ads can drastically improve your results.
Regarding click fraud, Meta has improved its algorithm to detect suspicious activity. If you're using Google Analytics to track your ad performance, you'll notice there's a major difference in the traffic recorded by GA and your Ads Manager, that's because Meta doesn't take into consideration bot traffic and click fraud.
14. Reduced Return On Ad Spend (ROAS)
Facebook and Instagram ads come with their own set of challenges, as they are not performing as easily as they used to achieve your Return on Ad Spend (ROAS) goals. This means that you have to put much more effort and time into optimizing your campaigns. It can be especially difficult for small businesses that may not have the resources or expertise to maximize ROAS without finding a strong partner or software to help manage their campaigns. As the ROAS return is outperforming other paid social media channels.
Brian Hawkins, Marketing Manager, GhostBed.com
As a Badged Meta Ad Technology Partner, we've been developing solutions to serve Facebook advertisers since 2013, Facebook and Instagram ads take 80% of our customer acquisition budget and we can confirm that it's much harder to drive sales with Facebook ads.
To use Facebook ads to drive sales as a small business, you have to start by dedicating a little time to learning more about how the platform works before investing in ads or ad automation software.
Once you get an understanding of how Meta platforms work and you have realistic expectations of the results you'll get with your budget, you can start experimenting with different ad types on Ads Manager.
15. Inconsistency in Ads Performance Over Time
Right now, the biggest challenge we're seeing for e-commerce specifically is the inconsistency in ad performance over time. The last year has been particularly difficult for this, and it means brands are finding it extremely hard to scale campaigns or run them profitably to wider audiences. Things work, then suddenly they don't, despite no real changes being made. This is currently the biggest frustration we're seeing in the market related to social ads.
Ryan Turner, Founder, EcommerceIntelligence.com
The best way to tackle the inconsistency in ads performance over time is to ensure your ads are always optimized. Paid social media campaigns need constant attention to ensure that you’re getting the most value out of them. This means regularly monitoring your campaigns, testing new ad types, and tweaking your ad strategies.
Using ad automation software, such as Scalify, can help to automate many of the most time-consuming tasks in the optimization process. This ensures that your campaigns are always running at their peak performance.
Finally, it’s important to remember that paid social media campaigns will never be completely consistent. Market conditions and other factors can drastically change the performance of your ads. So it’s important to stay up to date on the latest trends and be prepared to make adjustments to your strategies as needed.
16. Lack of Transparency
Facebook's lack of transparency in its algorithm is a concern for both companies and users. The algorithm's constant changes and desire to protect trade secrets contribute to the problem. This affects businesses' ability to plan and budget for their ad campaigns and can lead to frustration and wasted money.
Users also feel manipulated by the intrusive ads they see, with no explanation for why they are being shown a particular ad. To improve the situation, Facebook could be more transparent with algorithm changes, provide more guidance to businesses, and give users more control over the ads they see, such as the ability to block certain ads or only see ads from businesses they choose to follow. Improving transparency and giving more control to users and businesses will create a more beneficial and trustworthy platform.
Brandon Brown, CEO, GRIN
Building on the last quote, Mogale agrees that a little bit of transparency is key to creating a more beneficial and trustworthy platform.
17. The Ever-changing Algorithm
One major issue I've noticed while running Facebook ads for my company is the ever-changing algorithm. It can be incredibly difficult to stay ahead of the curve and craft campaigns that have the highest chances of success in such a constantly shifting landscape.
It's like a game of whack-a-mole—just when you think you've won, a new algorithm pops up, requiring a whole new approach! Thankfully, as overwhelming as it can be for businesses like mine, staying on top of changes is key to running successful campaigns.
Mogale Modisane, CEO and Chief Content Creator, ToolsGaloreHQ
Agreeing with both Brandon Brown and Mogale Modisane, it is clear that transparency and keeping up with the ever-changing algorithm are essential to running successful paid social media campaigns.
18. Stricter Nonsense Rules
One issue many companies are facing right now with Facebook ads is that the platform is becoming more and more restrictive. There are a lot of rules and regulations that businesses have to follow to run an ad on Facebook, and it's difficult to keep up with them all.
If you break even one rule, your ad can be removed without warning, and it can be difficult to get it reinstated. This can be incredibly frustrating for businesses that are following all of the rules and regulations but are still having their ads removed.
Luciano Colos, Founder and CEO, PitchGrade
The first step in tackling the lack of transparency in the Facebook algorithm is to stay up-to-date on the latest algorithm changes so that you—as a business owner—can plan and budget more effectively for your ad campaigns.
Next, you should focus on creating relevant, engaging ads that are tailored to the interests of your target audience. This will help to ensure that your ads are seen by the right people, instead of relying on the algorithm to serve your ads to the right people.
Another solution is for Facebook to be more transparent with its algorithm changes, providing more guidance to businesses and giving users more control over the ads they see. This could include the ability to block certain ads or only see ads from businesses they choose to follow. This would create a more trustworthy platform and a better user experience.
19. Heavy Reliance on Customer Data to Reach the Right Audience
Over the last few years, there has been a tremendous effort from digital platforms to increase user privacy, especially with the iOS 14 update. These efforts have made it increasingly difficult to target the right audience with Meta (aka Facebook) ads.
Companies, now more than ever, need to rely more heavily on their customer data to help reach the right audience. When it comes to Meta ads, one of the most powerful ways companies can use their customer data is to upload customer lists and create Lookalike Audiences.
Lookalike Audiences create a large audience of people who are most like the uploaded customer list. This is a great option to use to ensure ads are reaching the right audience.
Sydney Vardja, PR and Digital Marketing Coordinator, Jelly Digital Marketing & PR
The next business owner agrees that customer data should be used ethically to ensure ads are reaching the right audience.
20. Data Security and Privacy
One of the major issues we are currently facing with Facebook ads is data security and privacy. This is especially important for the personal data that customers provide when engaging with our campaigns.
We keep this data safe and secure, both for our protection and for the safety of our customers. To do this, we have implemented various policies and procedures to protect this data, such as encrypting the data, using secure servers, and regularly auditing our systems. We also ensure that any third-party vendors we use for ad campaigns are compliant with GDPR and other relevant regulations.
Matt Teifke, CEO, Teifke Real Estate
One solution for advertisers looking for a righteous way to run Facebook ads is to use a digital marketing agency. These agencies have the experience to navigate complicated and ever-changing ad platforms, so you can be sure your ads are served to the right people in an ethical manner.
Another solution is for Facebook to be more transparent with its algorithm changes, providing more guidance to businesses and giving users more control over the ads they see. Companies, now more than ever, need to rely more heavily on their customer data to help reach the right audience.
As a business owner, you can ensure that any data collected from customers is kept safe with encryption and other security measures in place. Third-party vendors should also be compliant with GDPR and other relevant regulations. Taking these steps will guarantee that ads are ethically reaching the right audience. At least from your end.
21. Dedicating Time Is Difficult
The biggest Facebook Ads problem I'm currently facing is dedicating time to optimize my marketing messages. When I first started using Facebook Ads, I thought you could just publish a few ads and bring in leads. However, it requires a lot of time investment.
I have to split-test ads, track responses, and pivot to create a more appealing copy. I plan to solve this problem by dedicating a block of time to Facebook Ads first thing in the morning, even if it's just 10 minutes. By prioritizing Facebook Ads, it's easier to bring in consistent results.
Scott Lieberman, Owner, Touchdown Money
If you're looking to launch effective ads with minimal time and effort consider using an ad automation platform instead of your Ads Manager. Imagine cutting those 10 minutes in the morning with an extra 10 minutes of sleep! Most ad automation platforms nowadays support a feature called automation rules. Automation rules are a set of conditions that need to be met before an action is fired. In Scalify, we have a library of pre-set automation rules that you can turn on with one click. You can give these a try for free by signing up for a 7-day free trial.
22. Can't Edit the Advertisement After a Boost
One of the major issues I have had with Facebook Ads recently is that there seems to be no way to edit your ads once we boost them. This can be incredibly frustrating and costly if you don't catch an issue before boosting the ad.
Most times, the ad may need to be edited or its copy changed as a marketing strategy, and without the ability to do this after we have boosted it can make it difficult to consistently maintain successful ad campaigns.
Furthermore, it hasn't always been this way; previously, Facebook allowed you to edit your ad after boosting, which provided much greater flexibility. Unfortunately, this feature currently appears unavailable on their platform, which makes creating long-term successful campaigns quite a challenge.
Mark McShane, Founder, Manchester First Aid Course
Have you considered using Ads Manager to run your ads? The Ads Manager provides you with the option to build a campaign using posts from your Facebook page. This enables you to maintain the engagement (reactions, comments, shares) to champion social proof while simultaneously providing you with advanced audience targeting options that are not available in the limited ad boosting feature.
You may have to create a Meta Business Manager as you cannot use advanced targeting options with a personal ad account; which is the type of ad account Meta automatically makes for you when you boost ads.
Related: How to create a Meta Business Manager Correctly.
23. Difficulty in Retargeting Interested Users
One major issue our company is dealing with regarding Facebook Ads is difficulty in retargeting interested users. Despite our best efforts to reach people who have shown interest in our magazine, the targeting tools seem to become more and more limited.
We find that many of those we are trying to engage with simply aren't converting, meaning that our ad budgets are not nearly as effective as they used to be. This issue has been ongoing for some time, but just recently it has become increasingly frustrating due to the ever-evolving landscape of digital marketing on Facebook and beyond. While we keep trying different strategies, it's been difficult not seeing the results we'd like.
Nadzeya Sankovich, Regional Manager, Health Reporter
To successfully retarget interested users via Facebook and Instagram ads, you need to first identify what differentiates a user and an interested user. To do this, you can answer this simple question: What action does a website visitor need to make to qualify as an interested user or lead?
Actions vary depending on the nature of your business, for e-commerce businesses it's when a website visitor adds a product to their cart, for SaaS businesses it's when a website visitor books a demo call or starts a free trial, for a blog it could be when a user subscribes to a newsletter.
Once you identify the action that transforms a website visitor into a lead, the next step is configuring a Facebook Pixel on your website to track that specific event.
Finally, you can use the Custom Audiences feature on Meta to build an audience of all the people that took the desired action on your website and select this audience while creating your campaign.
In Scalify, we simplify this by providing you with pre-built audiences that you select with one click during the campaign-creating process, without having to create custom audiences in advance.
One of the biggest issues we have faced with Facebook ads is trolling. Trolling can be done in a lot of ways—it usually happens when an ad comes under attack from an individual or group making negative comments and trying to convince people not to try out a service or product.
Trolling can quickly spiral and become incredibly unconstructive, leading to misguided beliefs that could potentially damage the reputation and reach of our company. This is especially common for smaller businesses, as we often don't have the resources to monitor hundreds of ads constantly.
As such, I have found it necessary to enlist multiple strategies, such as closely moderating customer feedback and very careful monitoring, to prevent trolling damage.
Derek Bruce, First Aid Training Director, Skills Training Group
Dealing with targeted online hate is so exhausting. We know firsthand how overwhelming comment moderation can be during a trolling attack. Here's how we minimized the issue:
- Identify the source of the attack. It can be super hard to locate the person or party instigating the attack but it's worth giving it a try. Think of Facebook communities, subreddits, Quora spaces, and TikTok hashtags. When you do happen to find the source, report the account and post it to the platform you found it on. Most platforms have policies against cyberbullying.
- Activate comment moderation for your ads. This feature will automatically prevent comments with certain keywords from getting posted.
- Block the Facebook profiles leaving hate comments.
It's important to stay on top of the latest trends in trolling and social media attacks. Keep an eye out for any new tactics or techniques that are being used to target your ads and take steps to protect your account from them.
Social media platforms and online advertising have become increasingly popular in the last decade. Unfortunately, with the increased scope of online marketing, the prevalence of online The number of trolls, cyberbullies, and other malicious actors has increased. It can be challenging to protect your company and its ad campaigns from these people, but it is important to take the necessary steps. These steps include finding the source of the attack, activating comment moderation, and blocking the profiles of trolls. Doing these things will help you protect your ad campaigns and prevent damage to your brand.