Facebook Domain Verification: Step-by-Step Guide for Shopify (2023)

Facebook Domain Verification is an essential step for any Shopify store owner looking to promote on Meta platforms (Facebook, Instagram, Messenger). It is a process that allows you to prove that you own the domain associated with your Facebook account, and it helps protect your store from malicious activities. In this step-by-step guide, we'll show you everything you need to know to set up and complete the Facebook Domain Verification process for your Shopify store in 2023.

Steps:

  1. Identify your primary domain on Shopify.

Facebook domain verification requires your primary domain on Shopify to be the same domain verified on Facebook. To identify your primary Shopify domain, simply open your Shopify admin, click on Settings from the sidebar, then click on Domains. Your primary domain will have a “Primary” next to it.

Copy this domain (without www or http:// or https:// at the beginning).

  1. Open a new tab, and go to your Meta Business Manager Settings.

Here’s a quick link: https://business.facebook.com/settings

  1. On the sidebar, click on Brand Safety → Domains.
  2. Click on Add→ Create a new domain.
  3. Paste your primary Shopify domain in the Your domain field. Do not add prefixes (http:// or https://) at the beginning.
  4. Click on the Add button.
  5. Copy the unique meta-tag by clicking on it.
  6. Return to the browser tab where you have the Shopify admin open.
  7. On the sidebar, click on Online Store → Themes.
  8. On the Current theme section, click on '...' to reveal a menu.
  9. Click on Edit code.
  10. On the sidebar, select the file named 'theme.liquid'.
  11. Add 3 lines between <meta name='theme-color' content=''> and <link rel='canonical' href='{{ canonical_url }}'>.
  12. Paste the meta-tag in the second empty line.
  13. Click on the Save button.
  14. If your theme has a file named 'password.liquid', click on it.
  15. Add 3 lines between <meta name='theme-color' content=''> and <link rel='canonical' href='{{ canonical_url }}'>.
  16. Paste the meta-tag in the second empty line.
  17. Click on the Save button.
  18. Return to the browser tab where you have the Meta Business Manager Settings open and hard refresh the page by clicking on Ctrl + Shift + R simultaneously to delete the browser cache.
  19. Wait a few minutes and click on the Verify domain button.

Congratulations – you've successfully completed the Facebook domain verification process! This process may seem intimidating at first, but with this guide, you should now be better equipped to understand the steps required to get your primary Shopify domain verified on Facebook. In addition to helping you launch traffic ads, domain verification also gives an extra layer of security for your online store and is an important step to protect your business.