Online stores are dealing with an epidemic of abandoned carts that were never checked out. Implementing these abandoned cart recovery tactics will help get the best ROAS on your paid marketing campaigns.
Prioritize SMS Cart Recovery
Almost every text I get I read immediately. Almost every email I get in my personal inbox I ignore.
I'm not the only one.
In fact, SMS has a 90% open rate on average while email staggers at 20% (Source: Gartner).
SMS is a cheap way to remind potential shoppers of products they're interested in. Injecting scarcity into the text message the prospect gets by adding time-limited discounts and implying limited quantity can certainly help increase your conversion rate at a low cost.
Right now, the easiest—most effective—way to set up SMS abandoned cart recovery is SMSBump; it integrates seamlessly with your Shopify store and comes with ready-to-use templates to help you get started in a short time.
Recommended Resource: SMSBump app for Shopify merchants.
Setup Retargeting Ads on Social
Retargeting ads are the best way to answer the objections of soon-to-be customers. It's best to place retargeting ads where your ideal customer usually hangs. In my experience, dynamic ads that offer a personalized experience outperform other mediums for e-commerce businesses.
They also provide a second chance to persuade prospects to complete their purchase.
Dynamic retargeting ads form the Consideration and Decision phases of your Easy Ads funnel, so you don't need to worry about this if you have launched your advertising funnel with the app.