Customers have a wide range of alternatives at their disposal as well as the tools needed to make an informed decision.
Customers are your biggest resource for increasing brand recognition, which is why it's crucial to provide them an exceptional experience they keep coming back to.
On this Black Friday, you want to stand out to your website visitors by being there for them and helping them get the best shopping experience they can.
Add Live Chat to Your Online Store
Adding live chat to your Shopify storefront helps you humanize the online shopping experience and connect with your website visitors.
Are prospects having trouble finding a specific color or size? No worries! You can guide them to find the items they want and take their hand as they go through the purchase process.
The benefits of adding live chat are countless; decreasing your bounce rate, abandoned carts, and resolution time are a few. However, if you're a one-person business, handling live chat on your own can be very time-consuming (trust me on this one). When choosing a live chat option, make sure it includes a bot option that helps you categorize queries to minimize the time spent trying to figure out why a prospect is reaching out. A great tip is to add as many canned responses as you can for repetitive questions.
Offer Easy and Hassle-Free Returns
There is no doubt: A satisfied customer is a loyal one. And it turns out that your return policy has a big impact on how happy customers are.
Here are a few guidelines to follow to comminicate your return policy clearly:
- Include a link to your return policy on your product pages and home page. Customers shouldn't have to look for it. Consider it a crucial component of your offer.
- Explain your return policy in detail. Inform consumers of the goods they may return, whether they will receive a full refund or shop credit, the deadline for returns, and if return shipping is free.
- Give customers a wide window of time to return products. 30 days is acceptable, 60 days is generous, and 90 days is exceptional.
- Provide free return shipping to increase sales. Additionally, include a pre-paid return shipping label in the package to make it simple for customers.
Offer 2-Day Shipping
2-day delivery indicates the buyer will get their order within two business days following the shipment of the item, not within 48 hours of making the purchase.
The shipping carrier, days of operation, cutoff time, weather, and other variables are all important considerations, therefore, a two-day shipment is not always guaranteed. Many online vendors merely estimate delivery times in terms of two days. However, if your item doesn't come within two days, you may want to offer a money-back guarantee.
The biggest advantage of providing free two-day shipping is that it attracts a lot more customers. You should be aware that you will be responsible for covering the cost of the free delivery and materials.
You could be better off scrapping the concept if it doesn't make sense for your margins. Or, even better, just make it available to a select group of customers with a specific shopping cart value e. g. free two-day shipping for orders above $200.