Now that your Shopify store is ready for a Black Friday Cyber Monday (BFCM) promotion, it's time to consider the deal you'll offer this season.
In case you're not aware of this yet, the most essential aspect of BFCM is the offer itself. By principle, your regular 10% off discount won't cut it. However, consumers are on the hunt for that once-in-lifetime kind of deal that makes them feel accomplished. Remember that offering discounts doesn't mean cutting your revenue or profit; you're in control of setting the original price and the "compare at" price.
Discounts are the oldest marketing illusion.
In this section, you'll learn how to leverage discounts and scarcity to create irresistible BFCM offers shoppers can't afford to miss.
Create a Tempting Discount
What kind of "can't miss" deal will get customers into your shop? During BFCM, everyone is bombarded with promotion advertisements. So finding ways to shine amid all this noise is critical. Instead of simultaneously marketing all of your Black Friday and Cyber Monday offers, you might consider concentrating on the one product you believe is the most tempting.
For example, you can offer a 50-60% discount on your best-selling products. It’s also an excellent opportunity to liquidate unsold items and prepare for Christmas.
Here are some steps you can take to communicate your Black Friday offer clearly:
Include your Black Friday offer in a floating banner on your website pages.
Add a "compare at" price to the left of your sale price.
Change your homepage banner to reflect your Black Friday offer.
Explore Limited Time Sales
Limited-time offers are discounts, sales, or special deals offered for a brief period.
Limited-time offers are a tested marketing strategy that encourages customers to act immediately. Creating a heightened sense of urgency and the desire to leverage an offer that everyone appears to be getting before it goes are great motivators for the shopper.
Using limited-time offers before/after BFCM provides small businesses a chance to get sales without competing for attention with big brands.