Anytime is a good time to pre-launch your BFCM offer. This e-commerce marketing tactic is called early bird access. Ideally, you want to start warming up your community 1-2 weeks early, but we've experienced great success by offering early bird access as late as 24 hours before the actual launch.

A pre-launch gives you the advantage of testing the reception of your offer by people and provides you with the feedback you need to perfect your offer before launching ads.

Pre-Launch to Your Email List

To pre-launch, your BFCM offer to your team list means you provide email subscribers early access to get your special deal before everyone else. You can do this by setting up an email sequence of 3-5 emails to announce your upcoming sale and open the cart.

Not only is this helpful for kickstarting your sales, but it also enables you to test your offer before running ads or influencer sponsorships.

Recommended Resources: 200+ Sale Pre-Launch Email Examples to Copy Right Now.

Scheduling social media posts to go with your email sequence is a great free way to test your offer before promoting it.

Focusing on the platforms where you have the most following and where you have the most engagement is better than blasting your sale everywhere. This also includes your Facebook group community, Discord server, Reddit subreddit, etc.

If you're used to using video to connect with your audience, then now is the best time to bust out your phone and shoot a short video to let your community know you're launching a big sale soon. If your community expects communication via regular images, you can use Canva templates to design a catchy announcement in minutes.

If you use a mix of images and video to communicate with your audience, analyze previous posts to discover which format brings you the most engagement.

Chapter 3: Pre-Launch Your BFCM Offer

Pre-Launch to Your Email List

Pre-Launch to Your Social Media Followers