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Using AI Ad Optimization

In this guide, you’ll learn what AI ad optimization in Easy Ads for Facebook is, what it helps you accomplish, and how you can use it to maximize the conversions of your advertising funnel.

AI Ad Optimization Overview

AI Ad optimization is an advanced feature that uses AI to control your budget and maximize your conversions.

This AI bases its decisions on the data it learned from scalify.com for 4+ years of helping 10,000+ advertising automate their ads.

In essence, Easy Ads for Facebook AI observes your ads’ performance over a period of time, then makes a decision to increase/decrease ad spend based on how well your campaign is performing.

#Using AI Ad Optimization

To use AI ad budget optimization, follow the steps below:

  1. Click on the Update Campaign button on your Dashboard.
  2. Go to the 'Launch" tab.

Go to Launch Tab.png

  1. Enable the AI Automation toggle in the “Launch” tab.

Enable AI Automation.png

  1. Set a maximum daily budget, this the most the AI can increase your daily budget to.

Maximum Daily Budget.png

  1. Click on the "Update My Ads" button.

Update My Ads.png

AI will now check your ads every ads, evaluate their performance, then take an appropriate action.

Monitoring AI Actions

Any action AI performs on your ads is recorded in the AI log.

To view the AI log, click on the “View Log” on your Dashboard.

#Disabling AI

If you wish to disable AI from taking further actions on your ads:

  1. Go to your Dashboard.
  2. Disable the Automation toggle.

AI will no longer optimize your advertising budget.