In this guide, we’ll show you how to launch high-converting Facebook & Instagram ads funnel in 3 steps with Easy Ads for Facebook. In this guide, we’ll go through the steps needed to launch a full advertising funnel using Easy Ads for Facebook. Let’s get started!

Before getting started

After successfully installing the app (Install tab), connecting your advertising assets(Connect tab), and selecting the locations you want your Facebook & Instagram ads to target, the next step is launching a full advertising funnel on Facebook and Instagram (Create tab).

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As you go through the steps of launching your Facebook & Instagram ads funnel, you’ll notice 3 repetitive steps in every funnel stage. This is because Easy Ads for Facebook handles 99% of the work for you.

To make ad creation super easy for you, Easy Ads for Facebook offers:

AI audience targeting to find the best audiences for you.
100% automated product feed creation and optimization with hourly syncing.
100% automated product catalog creation.
Pre-written ad texts.
Pre-made dynamic ads to serve personalized ads that convert.
Built-in advertising funnel strategy.
AI ad budget optimization to maximize your sales and keep your costs low.

All you need to do is choose what products to promote and decide if you want to edit ad texts or not.

To ensure you’re getting the most out of our AI technology, we recommend you take your time creating your funnel as frequent editing will result in underperformance.

Let’s get started!

1. Awareness stage

In this stage, ads target people who don't know about your business yet. The goal here is to activate your advertising funnel, by encouraging people to visit your website.

Note: The product(s) in the carousel ads are displayed only as a preview. A personalized ad will be generated dynamically for each person with products that are relevant to them.

Here's how to launch awareness ads:

Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad). We recommend using multiple products in the awareness stage.

Awareness - Choose product.png

Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.

Awareness - Write Ad copy.png

Click the “Next” button.

Awareness - Next.png

That's it, you've just created ads that will target high-quality audiences that are most likely to visit your website.

2. Consideration stage

In this stage, ads target anyone that visited your website and left without buying from you. In other words, you’ll retarget website visitors that didn’t purchase any products. The goal here is to remind your audience of products they’ve checked out and spark their consideration to make a purchase.

Here's how to launch consideration ads:

Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).

Consideration - Choose product.png

Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.

Consideration - Write Ad copy.png

Click the “Next” button.

Consideration - Next.png

And you’re done! Your retargeting ads will help you get sales at a low cost per result.

3. Decision stage

In this stage, ads target people who almost bought a product from your store, but for some reason, didn’t. In other words, you’ll retarget website visitors who visited your Shopify store, added a product to cart (ATC), and/or initiated checkout (IC) without purchasing. The goal here is to convert warm audiences into customers.

Here's how to launch decision ads:

Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).

Decision - Choose Products.png

Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.

Decision - Write Ad Copy.png

Optional: Include a discount code in your ad copy to encourage people to take action now or create anew one for this promotion.

Dicision - Discount.png

Click the “Next” button.

Decision - Next.png

There you go! Your new conversion ads will help turn window shoppers into customers.

4. Loyalty stage

In this stage, ads target customers. The goal of this stage is to increase your customers’ lifetime value (LTV), maximize your profit (these ads usually have a cheap cost per result), and build a base of loyal brand advocates.

Here's how to launch loyalty ads:

Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).

Loyalty - Choose Products.png

Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.

Loyalty - Write Ad Copy.png

Click the “Done” button.

Loyalty - Done.png

We recommend using an incentive like customers’ discounts or special offers to increase your conversion rates.

Ad funnel creation is done! Your loyalty ads will transform one-time sales into consistent sales.

All that’s left is to click on the “Launch” button to go to the next step.

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5. Launch funnel

Here we are in the final step of launching your profitable advertising funnel. Let’s get your ads up and running asap!

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1. Define your products’ categories

Setting up your products’ categories (Animals & Pet Supplies, Apparel & Accessories, Baby & Toddler, etc) is crucial to creating your ads and further enhancing your audience targeting.

To accomplish this, we’ll rely on your Shopify Product Tag to match products holding that tag with a specific product category.

For example, if you sell dog collars and you tag your products with #collar, you may map this product to the Animals & Pet Supplies category. This process is called mapping.

If you don’t have your Shopify Product Tag setup for products, here’s a quick and easy way to implement product tags in your store: How to add tags to Shopify products.

If your products belong to the same category, you can skip this step and directly set a default product category for all untagged products on your Shopify store.

Steps:

Click on the “Select Default Category” dropdown.

Select Default Category.png

Select an appropriate category for your untagged products.

Here’s how to set up product categories:

1.Click on the “New Category” button.

New Category.png

In the SHOPIFY PRODUCT TAG section, click on the selection bar and select a tag.

Select Shopify Product Tag.png

In the CATEGORY section, click on the selection bar and select a product category that matches the products with the tag you selected in the previous step.

Select Category.png

Repeat the same steps until you map all your products to the appropriate categories.

We’re almost done now!

2. Set a daily budget

This is the amount Meta (Facebook) will charge you daily to run your ads.

In the input area field, enter in numbers the daily budget you want to spend on ads.

Daily budget.png

We recommend getting started with a $10/day budget.

3. Optional: Enable AI Automation.

This feature uses AI (Artificial Intelligence) to automate the optimization of your ad campaign to produce a maximum positive ROI (Return-On-Investment).

If you choose to enable this option, set a maximum daily budget that you don’t want to exceed per day.

Maximum Daily Budget.png

Click on “Launch My Ads” to launch your funnel.

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Congratulations! You’ve just created a high-converting Facebook & Instagram ads funnel that turns strangers on the internet into your clients.

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You can now go to your Dashboard and observe your funnel’s performance.

Learn how to use your dashboard to measure your advertising funnel performance: How to use your Dashboard.

Launch Facebook & Instagram ads funnel