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Connect advertising assets

In this guide, we’ll go through the steps needed to set up your Easy Ads for Facebook account.

Setting up your Easy Ads for Facebook account means simply connecting your Meta Business Manager with the app and granting it access to your advertising assets.


  • Unrestricted Facebook profile, ad account, page, and Pixel.
  • Verified domain.
  • Aggregated events.


  • Instagram business account.

You don’t have all the requirements? Don’t worry!

  • If you’re new to Facebook marketing, click here for a complete guide to creating a Business Manager in under 30-minutes.
  • If you’re unsure of your domain verification or aggregated events, click here for a step-by-step guide on how to verify your domain and set up aggregated events management
  • If one of your Business Manager elements is restricted, contact our support team here for expert advice on what to do next.

If you have all the requirements mentioned above, setting up your account on Easy Ads for Facebook is super easy. Let’s get started!

Before getting started, make sure you have the Easy Ads for Facebook app open in a browser tab.

1. Connect your Facebook profile


  1. Open a new tab in your browser.
  2. Go to
  3. Log in to the Facebook profile with admin access to the ad account you want to use with Easy Ads for Facebook.
  4. Return to the browser tab where you have the Easy Ads for Facebook app open.
  5. Click on the Connect Facebook button.

Connect Facebook profile with Easy Ads for Facebook.png

  1. A new popup window will open. Click on the Connect to Facebook button .

Connect button.png

  1. Click on the Close This Window button.

Close this window.png

2. Select a Business Manager

In the Business Manager dropdown, select the Business Manager you’d like to use.

connect Business Manager.png

3. Select a Facebook Ad Account

In the Facebook Ad Account dropdown, select the ad account you’d like to use.

Connect Ad Account.png

4. Select a Facebook Page & Instagram Business account

In the Facebook Page dropdown, select the page you’d like to advertise with.

Select Facebook Page.png

Easy Ads for Facebook will automatically select the Instagram Business account that is assigned with your Facebook page.

If you don't have an Instagram Business account, don't worry!

Easy Ads for Facebook will automatically create a Page Backed Instagram Account (PBIA) for you.

5. Select a Facebook Pixel

In the Facebook Pixel dropdown, select the pixel you’d like to use.

Easy Ads for Facebook will automatically show only the Pixels that are assigned with the ad account you selected in the previous step.

Select a Pixel.png

6. Choose a Target Location

In the Target Location dropdown, select the locations you’d like to target.

Add Locations.png

You can target any country that is supported by Meta.

Now that all of your advertising assets are setup, you can go ahead and move on to the next step: launching your Facebook and Instagram ads funnel.